![]() ![]() Following: Content from all accounts a user follows ![]() However, if you open Instagram hourly, the app tries to show you the most relevant content you haven’t seen before. If you open Instagram once daily, you see the posts that Instagram’s algorithm feels are the most relevant for that day. Frequency: How often a user opens InstagramĮvery time a user opens up the app, the Instagram algorithm tries to show the best posts since their last visit. To determine who your best friends are, Instagram’s algorithm studies your past interactions to see which accounts you engage with most often.Īn Instagram spokesperson also told Business Insider that profile searches are a signal Instagram looks at when ranking posts in your feed. This implies that content from your “best friends” likely rank higher on your feed. Instagram doesn’t want you to miss important posts from your friends and family, such as a post about your friend’s engagement. Relationship: The accounts you regularly interact with For example, if you scroll through your Instagram timeline at 11 pm and then check it again at 9 am the next morning, Instagram would only sort the posts created in between your check-ins. Instagram wants to show you posts that are recent and, consequently, more relevant.Īccording to a talk from Instagram’s Thomas Dimson, the Instagram algorithm re-orders only the new posts between your current visit and your last visit. The next key ingredient in the Instagram algorithm is timeliness. Posts with less engagement that are more relevant to you can still appear right at the top of your feed. So, if there’s a certain genre of content that you engage with more frequently (e.g., food), Instagram might rank content in that genre (e.g., food, restaurants, etc.) higher on your feed.Īn Instagram spokesperson told Business Insider that ranking of Instagram posts is not a popularity contest. Instagram looks at your past activity to gauge your potential interest. “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” ![]() When the algorithmic timeline was announced, Instagram mentioned that it shows you content that you’re likely to be interested in first: Interest: How much Instagram predicts you’ll care about a post Instagram revealed there are six factors that determine what you see in your Instagram feed: interest, timeliness, relationship, frequency, following, and usage. The Instagram Explore page works in the same way - it looks at the accounts you have interacted with before and uses those interactions to suggest content it thinks you might enjoy.īut the Instagram algorithm considers so much more than that. If you’re wondering why there always seems to be a new Instagram algorithm, it’s because the algorithm uses machine learning to customize what shows up in each person’s Instagram feed. How does the Instagram algorithm work? The 6 key ranking factors In this post, we’ll dig into the factors that influence the Instagram algorithm and share tips for increasing your chances of getting your content on more people’s Instagram timelines. The question is - how does Instagram determine which content meets that criteria? The Instagram algorithm was introduced to help surface the best, most relevant content to each user every time they check their Instagram feed. A marketer's approach to sharing content in the IG feed.Answers to Instagram's frequently-asked algorithm questions.The most important ranking factors of the Instagram algorithm.We’ll go through the factors that influence the ranking of your content and explain why the Instagram algorithm is actually great for marketers. We’ll break down the Instagram feed for you. ![]()
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